LoyolyQ4 Playbook
Market
ENFRES
Back to the journey
Stage 1 / 9
01

Acquisition & Ads

The number that matters

£26.9bn: UK consumers spent online during November and December 2025, setting a record and rising 4.1% year on year.

Source: Adobe Digital Insights, 2025 Holiday Shopping Report
Expert tips
1

Don't wait until Black Friday to find out what works

Q4 is not the time to start testing from scratch. Use the weeks leading into peak trading to test audiences, creative, messaging, products and offers, so you enter Black Friday with evidence rather than assumptions.

Build learnings and remarketing audiences early, then put additional budget behind the combinations already demonstrating intent and conversion.

Unlock all 9 stages and every expert tip

Full access to the interactive experience and all partner playbooks. One form, the whole journey.

Stage partner
Brave Agency

Brave is an eCommerce marketing agency that has been helping brands grow since 2000. Our From Search to Sale approach connects visibility, customer experience and conversion, bringing Paid Media, SEO, CRO and email together around the commercial journey. Acquisition is not simply about generating more clicks. It is about attracting the right customers and turning demand into profitable revenue.

Tony Conte
Tony Conte
Founder
Visit Brave Agency