LoyolyQ4 Playbook
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Stage 2 / 9
02

CRM: Activation & Nurturing

The number that matters

A targeted "high-intent non-purchaser" flow (triggered for subscribers who viewed products three times and abandoned checkout) converted at 2.20%, backed by a 42.39% open rate and a negligible 0.45% unsubscribe rate.

Source: Visualsoft internal data
Expert tips
1

Segment your high-LTV audience before the noise starts.

Identify your VIPs and repeat purchasers ahead of Black Friday and give them early or exclusive access.

It sets the tone for the peak period, protects margin versus a blanket discount, and rewards the customers who matter most before they're competing with a flood of new, discount-only traffic.

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Stage partner
Visualsoft

We are the UK's unified retail agency. For over 25 years, Visualsoft has helped high street and multi-site brands bring their in-store and online worlds together, creating seamless experiences that drive loyalty, efficiency, and growth.

Niall Young O'Brien
Niall Young O'Brien
eCommerce Consultant
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