LoyolyQ4 Playbook
Market
ENFRES
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Stage 3 / 9
03

On-site Experience & Merchandising

The number that matters

+107% conversion rate uplift after Kubix rebuilt Ted Baker's Shopify storefront and UX.

Source: Kubix, Ted Baker case study
Expert tips
1

Turn simple navigation into a merchandising tool

Most people arrive already knowing roughly what they want, so the fundamentals have not changed: navigation needs to be simple, clear and quick to scan.

Once that is right, the menu becomes a merchandising tool in its own right. Test visual cues within the menu to surface seasonal offers, gift edits or new launches tied to specific collections and ranges.

Keep testing what earns its place, because a menu built to promote everything ends up promoting nothing.

Kubix

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Full access to the interactive experience and all partner playbooks. One form, the whole journey.

Stage partner
Kubix

Kubix is a Shopify Platinum agency helping eCommerce and retail brands create better shopping experiences and stronger commercial results. Combining strategy, UX, design and development with hands-on Shopify expertise, supporting brands across on-site merchandising, conversion, POS, retention and paid media.

Visit Kubix