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Get your payment methods right for the season
Payments can become a bottleneck when your method mix doesn't match how customer behaviour shifts during the peak season. Ask yourself these three questions:
- Does your customer base broaden? More international shoppers means you need the right payment methods, so you don't lose cross-border sales.
- Does average order value rise? If shoppers buy more per order, activate buy now, pay later so budget-conscious customers can spread the cost.
- Do shoppers need a fallback? Offering multiple methods means a declined card isn't a lost sale. The customer can simply reach for a different card, a digital wallet or Klarna.
What you should do
Enable payment methods 2 months in advance. It costs you nothing, and doing it in advance means the full lifecycle has already run through your system, so when traffic hits, you know it works.
Result
You capture sales you'd otherwise lose, protect your average order value, and go into peak with a payment mix built for the season.
